Social Responsibility Statement

Extra Vodka is the premium vodka, and we believe that a spirit of this unparalleled quality should be enjoyed responsibly. Extra Vodka is a paramount supporter of responsible consumption of our product by customers who are of legal drinking age. We carefully craft our spirits to be enjoyed in moderation and encourage safe consumption by an adult audience, should they choose to drink, discouraging abusive consumption, underage drinking, and drinking and driving.

Since we believe that responsibility must start with us, our internal marketing guidelines further our goals to encourage responsible consumption as we grow our brand across global markets.

Extra Vodka’s marketing guidelines include such restrictions as only featuring models and actors over the age of 21 (the legal drinking age in the United States) who reasonably appear to be over the age of 21, with valid photo identification, including a social responsibility statement in any advertisement or marketing piece produced by the company where practicable, avoiding the use of images or music which would appeal to underage individuals, monitoring user-generated content on our Facebook, Instagram and Twitter accounts every five business days (at a minimum), and adhering to a strict privacy policy to protect the identity and information of our customers who “opt-in” to any of our sweepstakes or contests.

Additionally, our advertising and marketing is placed in broadcast, cable, radio, print, and internet/digital communications only where at least 71.6 percent of the audience is reasonably expected to be of legal purchase age (determined by using reliable, up-to-date audience composition data).

In no event do we allow any advertising or marketing materials to depict individuals in states of intoxication, associate consumption of Purity Vodka with performing potentially dangerous activities such as operating heavy machinery, driving a motor vehicle, or participating in hazardous athletic activities, or make any claims that would indicate that Purity Vodka has any medicinal or magical properties.

Our commitment to social responsibility and promoting safe consumption of our vodka begins with us, and affects our customers and communities. It is a responsibility we do not take lightly, and we encourage those adults who wish to enjoy our vodka to do so – in moderation, responsibly, and safely.

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